The products you've seen are part of the wellbeing range we're preparing to bring to market. Right now we're inviting people to help us build something bigger than another pet supplement company.
Right now we're inviting people to help us build something bigger than another pet supplement company: A company built around quality, transparency, sustainability and pet-parent ownership.
Own part of your pet wellfare supplier
Join our funding campaign.
We're building premium pet wellbeing products using carefully selected ingredients, responsible sourcing and formulations designed around pets, not shortcuts.
We want pet parents to know what they are giving their animals where ingredients come from, why they were chosen, and how they're handled.
Most companies ask customers to buy. Our long-term vision is to create a company where loyal supporters can become part-owners and share in the journey.
We worked around the pet supplement industry, we kept seeing the same problems:
We knew there had to be a better way. So we decided to build the company we wished already existed.
Today's range is only the beginning. We want to build one of the most trusted pet wellbeing brands in the world.
Guide dogs. Rescue dogs. Police dogs. Therapy animals. We believe animals that help people deserve special support in return.
One day we'd love to place solar-powered PetVitae stations in parks and walking routes, providing fresh water, wellbeing products and useful resources for pet parents on the move.

Drop us a line and we'll get back to you!