Why we started PetVitae Lab

an illustration depicting a hand drawn family: a dad (with his laptop!), a mom, a boy (a tall beardy gent, the son) and a curly haired girl in a cute dress (the daughter), standing next to eachother with their cats and dogs.

Our family have always been animal lovers; that's why we had to start this company.

We worked at some of the world's biggest pet supplement brands, those you see adverts for all over the place, but the longer we worked there the more we began to see a pattern of real problems.

Corners were cut at every possible point. Cheap, low-quality ingredients with little to no traceability, business practices that exploited workers from low-income countries, and products using unsustainable packaging. All this was done simply to serve their profit, regardless of the impact.

❌None of it sat right with us, so we decided to do something different.

✅ That's why we started Petvitae Lab, because we knew that we could better by pets and by people.

“We saw how corners were cut: low quality, no traceability, worker exploitation and unsustainable packaging. So, we decided to do something different.”

💓 Our pets deserve better, that's why we source high-quality, traceable ingredients. People deserve better, that's why we only partner with businesses that ensure fair treatment of their employees.

💓 Our environment deserves better, that's why we use as much sustainable packaging as possible.

💖 You deserve better, that's why we want you as our shareholders, because the only people we want to deliver results for are our customers.

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👉 Petvitae Lab ultimately has one simple goal: to deliver the best for pets, without cutting corners. We hope you will join us in making the world a better place for pets and for people.

Let's do amazing things together!