The pet wellbeing company
owned by pet people.

We're a family of animal lovers who saw that there is something seriously wrong with the pet supplement industry.
❌ We worked at big pet brands and saw corners cut: cheap ingredients, no traceability, exploited workers, plastic packaging.
None of it felt right.
So we started
✅ We knew pets and people deserve more; better ingredients, high quality, traceable, fair, sustainable.
Petvitae Lab is trying to change things for the better.
We want you to own it with us, and we hope you'll join us on our journey.

Most pet companies are owned by investors you will never meet.
We want to do something different.
Our plan is to let loyal customers and early supporters become shareholders[1].
That means you would not just be buying from us.

You would be helping build the company, shape the products, and share in the value created over time.
Four small steps to get involved:

Perfect traceability is not always easy, but we will take it as far as humanly possible, and we will be honest about what we can and cannot prove.


From police and fire service, to assistance, rescue & therapy.
These animals protect, guide, comfort and save lives. We believe they should have access to high-quality wellbeing support without unfair cost getting in the way.
That is why we are building our Service Animal Pledge into PetVitae from the start: Plans to offer special discounts and support for service animals and the people who depend on them as we grow.
We are at the beginning. The products, the shareholder programme, the community, the service animal support, the traceability work — all of it starts with people who believe pets deserve better. Join us and be the first to lead the changing market.

Formulated with care, not guesswork.
“Our products are developed around real pet wellbeing needs, using carefully selected ingredients and a quality-first approach.”
Bruce Royce

PetVitae Derma-Pure is a high-potency skin and coat conditioner formulated for smaller breeds to restore the lipid barrier and promote a mirror-like shine.

PetVitae Derma-Pure is a high-potency skin and coat conditioner for larger breeds, formulated to restore the lipid barrier and promote a mirror-like shine.

PetVitae Derma-Pure Premium is a high-potency skin and coat conditioner that restores the lipid barrier for a mirror-like shine in a premium packaging.

PetVitae Arthro-Flex Gold is a veterinarian-formulated, cold-pressed soft chew designed for the comprehensive management of joint health.

PetVitae Arthro-Flex Gold Duo is a veterinarian-formulated, cold-pressed soft chew that nurtures vibrant, comprehensive joint health with soothing, revitalizing care