The Problem: The black box behind much of the pet-supplement industry
- ❌ We worked at big pet brands and saw corners cut: cheap ingredients, no traceability, exploited workers, plastic packaging.
- ✅ We knew pets and people deserve more; better ingredients, high quality, traceable, fair, sustainable.
Quality and Traceability Problem
Regulation establishes a minimum standard. A supplement label can follow the rules and still leave pet owners with some very basic questions:
- ▪️ Where did these ingredients come from?
- ▪️ How were they produced?
- ▪️ Are they included in meaningful amounts?
Packaging Problem
single-use plastic tubs, used only for a matter of weeks and end-up into waste persisting in the environment for centuries.
When marketing becomes the most visible ingredientrs
Pet brands spend millions of dollars per week on social networking platforms to get hundreds of influencers and content creators to market their products. Hundreds of creators, all at once, for millions of dollars!
We're building the company we wished already existed.
Petvitae Lab is trying to change things for the better 😊
- 💓 Our pets deserve better, that's why we source high-quality, traceable ingredients. People deserve better, that's why we only partner with businesses that ensure fair treatment of their employees.
- 💓 Our environment deserves better, that's why we use as much sustainable packaging as possible.
- 💖 You deserve better, that's why we want you as our shareholders, because the only people we want to deliver results for are our customers.
✅ That's why we started Petvitae Lab, because we knew that we could better by pets and by people.
We knew pets and people deserve more
- ✔️ better ingredients
- ✔️ high quality, traceable
- ✔️ fair, sustainable
Petvitae Lab ultimately has one simple goal: to deliver the best for pets, without cutting corners.
We are inviting you to help build this company with us, and we hope you'll join us on our journey. We hope you will join us in making the world a better place for pets and for people.
Traceability
You deserve to know the origin, processing and purpose of every ingredient. If a PetVitae label says “Wild Alaskan Salmon Oil” those words must be backed by evidence:
- ⭐ Where it came from.
- ⭐ How it was handled.
- ⭐ And the records connecting it to the batch in your hand.
We commit to revealing where every ingredient comes from and exactly how it is handeled.
Quality
At PetVitae, we treat formulation as a responsibility, not a commodity.
When you look closely at our chews, you see raw textures and herbal flecks suspended directly in the matrix, not a highly processed paste.
Close-up picture of a PetVitae Cold Pressed Soft Chew, with raw textures and herbal flecks suspended directly in the matrix, not a highly processed paste
A close-up shot of chewsPackaging
We design our packaging to reduce reliance on single-use plastic; using recyclable, card-based materials wherever they genuinely work, with clear instructions for disposing of them properly. That's because we don't believe you can talk about animal wellbeing while ignoring the waste left in the world those animals inhabit.
A box of Derma-Pure Major (for medium & larger breeds)
A box of Derma-Pure Small Dogs (for smaller breeds)
A box of PetVitae Premium Founder Edition (for larger breeds)Support for service animals
At PetVitae, we believe service animals deserve high-quality wellbeing support without unfair cost standing in the way. We pledge special support for guide dogs, rescue dogs, police dogs and assistance animals where we can.
We are building our Service Animal Pledge into PetVitae from the start. As we grow, we plan to offer special discounts, support and product access for service animals and the people who depend on them.
Backing PetVitae helps us build a company that does more than sell pet wellbeing products. It helps us create a brand with purpose, transparency and a promise to give something back to the animals who serve us.
Growth
Our roadmap includes physical infrastructure for the community.
We are working to develop our patent-pending devices to be with you where we walk our dogs.
One day we'd love to place solar-powered PetVitae stations in parks and walking routes, providing fresh water, wellbeing products and useful resources for pet parents on the move. This is coming soon in our separate project. A illustration of what comes next (separate project) that shows our pet station in action. PetVitae Station (Future Project)
We need your support
You would be helping build the company, shape the products, and share in the value created over time.
Why this campaign matters:
We worked around the pet supplement industry, we kept seeing the same problems:
- ❌ ingredients chosen because they were cheap
- ❌ poor traceability
- ❌ unnecessary waste
- ❌ people treated like costs instead of people
We knew there had to be a better way. So we decided to build the company we wished already existed.
- ✅ One that puts pets first.
- ✅ One that treats people properly.
- ✅ One that values transparency.
- ✅ And one that belongs, as much as possible, to the people supporting it.
We saw a different path
- 👍 Better products: Premium wellbeing products without cutting corners.
- 📦 Better packaging: Recyclable and lower-impact packaging wherever possible.
- 🔍 Better traceability: A supply chain pet parents can understand and trust.
- 🐕🦺 Support for service animals: Support for service and assistance animals.
- 🌿 Future innovation: Improved products formulations & long-term research into pet wellbeing.
Disclosure of AI Use
No generative AI was used to create any product, packaging, or chew photographs in this campaign. All such images are original photographs.
No current image of a product, packaging box, chew or reward is AI-generated or a digital render. These are original photographs of physical product samples and packaging prototypes taken by the creator. Conventional editing was limited to lens correction, cleaning, cropping, exposure and colour adjustments, and non-generative graphic layout. Any small graphic overlays (stars, hearts, doodles) on a few images were added manually in standard image-editing software for visual interest only.
The products, photography and overall creative direction are human-created.
